top of page

ROOTED IN THE 904

BUILT
DIFFERENT.

THE 904 DROP

Premium Pure Duval apparel rooted in 904 culture, Southern grit, and everyday pride. From limited graphic tees to statement pieces and local lifestyle essentials, every release is built with purpose and made to represent.

Limited runs. Original designs. Built different.

ChatGPT Image May 7, 2026, 07_42_29 PM.png

BORN LOCAL WORN LOCAL.

Sale
New

Pure Duval “Bombs Away” Women's Box Tee
Regular Price$30.00Sale Price$27.00
Best Seller

Pure Duval Jaguars Curve Tee - Cream
Regular Price$33.00Sale Price$27.00
Best Seller

Pure Duval Women’s Heavy Faded Crop Tee
Regular Price$27.00Sale Price$25.00
Best Seller

Pure Duval "Duval as Hell" Women's Heavy Faded Crop Tee
Regular Price$30.00Sale Price$27.00
Best Seller

Signature Pure Duval “Duval 'til We Die” Women's Martina Tee
Regular Price$30.00Sale Price$27.00
Best Seller

Pure Duval® Bombs Away Unisex Classic Minus Tee
Regular Price$27.00Sale Price$25.00
Pure Duval Surf Shop II Classic Minus Tee
Price$22.00
Pure Duval Taste the Summer Women's Classic Minus Tee
Price$22.00
Pure Duval Lake Babe Women's Organic Rib Crop Tank
Price$25.00
Pure Duval Support Your Local Surfing Club Classic Minus Tee
Price$25.00
Pure Duval Beach Club Classic Minus Tee
Price$25.00
Pure Duval® Lil' Duval Teddy Youth Tee
Price$18.00
Pure Duval® Sunset Skull Women's Classic Minus Tee
Regular Price$27.00Sale Price$25.00
Pure Duval® Teal Town Martina Crop Tee
Regular Price$30.00Sale Price$25.00
Best Seller

Pure Duval "Support Local" Premium Muscle Tee
Regular Price$27.00Sale Price$25.00
Best Seller

Signature Pure Duval “Duval 'til We Die” Oversized Tee
Regular Price$30.00Sale Price$27.00
JAX Landmark

Clark's Fish Camp Landmark Classic Organic Tee Pure Duval Landmark Collection™
Price$25.00
Pure Duval Lids Dime Snapback Cap – Heather Grey/Black
Regular Price$42.00Sale Price$40.00
Best Seller

Pure Duval “JAX Since 904” Structured 5-Panel Ivory & Black Hat
Regular Price$45.00Sale Price$40.00
New

Pure Duval “Bombs Away” Tee
Regular Price$30.00Sale Price$27.00

WORN IN THE 904

Pure Duval in real life — from coffee shops and coastlines to game days, downtown nights, and everyday moves. Premium apparel built to represent wherever the day takes you.

Frequently Asked Questions

Have questions about production, shipping, returns, or exchanges? View our Terms & Conditions for

full order details

bottom of page